If you want to throw a party no one will forget, book DJ Bella J for the beats.

Jasmine Coan, known by clients as DJ Bella J, leads the way in Upstate New York music and nightlife. Born in Germany and raised in Brooklyn, she moved to Syracuse years ago and built her DJ empire from the ground up.

As a graduate of Cazenovia College and Le Moyne College, DJ Bella J studied accounting and worked in the business world for several years, but her itch to perform and make music never went away.  With the support of her family, she followed her dream to work as a disc jockey.   

DJ Bella J had the work ethic and determination to learn every facet of the music industry. She  learned to scratch, mix and host at New York City's prestigious Scratch DJ Academy in 2012. There, she absorbed the history of music and carved out her path, following in the footsteps of DJ pioneers like Grandmaster Flash and Grand Wizzard Theodore. As a natural talent, she quickly earned residencies at downtown clubs in both Syracuse and Ithaca.   

In the last five years, DJ Bella J has established herself as a regular presence at corporate events, community gatherings, schools, weddings, birthdays and private parties across New York. She demonstrates professionalism and creativity well beyond the scope of a start-up business.  

She has opened for rapper Fetty Wap and up-and-coming artist Sydney Renae. She has also DJed for the legendary DJ Scratch on his Scratch Vision show and alongside legendary DJ Mister Cee in New York City.

In Upstate New York, DJ Bella J has a proven track record of excellence in SKY Armory, World Martini Lounge and Studio 54 of Syracuse, Silky Jones Night Club in Ithaca and dozens of private events. In the corporate sector, she’s a staple at high-end shops like Guess, Express, Nordstrom, Neiman Marcus, New York & Co., Box Lunch, Lord & Taylor and Ulta Beauty.

She tirelessly works one-on-one with her clients to deliver the perfect playlist. After DJing in Washington D.C. and wrapping a three-day gig in Aruba this summer, she flew home to DJ in Syracuse Hanover Square without missing a beat.   

In 2016, Sisters Empowering Sisters recognized her for the Image Initiative Program’s award for empowering young women. The Post-Standard and featured her work as the only professional female DJ in the city, and as a prime example of why full-time DJs are always your best option to hire. She graced the front page of the newspaper's Empire section and educated readers on how pro DJs must elevate and diversify Syracuse's music scene.   

Five days a week, listeners also can hear her spin on 93.3 FM WJOB. As Binghamton’s newest radio personality, DJ Bella J keeps up with the latest in hip-hop, pop and rock music.   

Here are three reasons you'll want DJ Bella J for your next event:     

In a market saturated with "part-time DJs," DJ Bella J offers reliability and technical knowledge as a full-time DJ with a deep passion for music and cutting-edge equipment. If you're in the market for sharp lyrics, smooth transitions and thunderous bass lines, she's your girl.   

Music knowledge
DJ Bella J has proven her ability to draw crowds to the dance floor with demonstrated fluency in diverse genres: hip-hop, pop, R&B, reggae, Latin, rock, doo-wop, country, blues, jazz and more. From Frankie Lymon to Bruno Mars, or Jason Aldean to Jay-Z, DJ Bella J respects the importance of a variety of musical tastes. If you have a music question, she has an answer. If you have a request, she will listen.   

Zero attitude
Party hosts and wedding/birthday guests never have to worry about a lull in the evening when DJ Bella J is on the clock. She spins with precision and fluidity, mixing Top 40 hits with beloved sing-along classics.    

On the job, her electric personality bolsters her work, bringing a calm demeanor to crowded, hectic events. At the end of the night, what you need is DJ Bella J's no-nonsense skill set and patient communication.    

Book DJ Bella J today and buckle up for the party of the year.    

Peer commendations for DJ Bella J

"The concept of a serious female DJ is not normal in Syracuse. She's paving the way...From the beginning, Jasmine wanted to put the effort in. She appreciated and celebrated DJ history and culture. That's why she excels."  
-- DJ Maestro (Hasan Stephens), former official DJ of the Syracuse Orange at the Carrier Dome  

“Bella is as determined as she is progressive in her outlook of the music industry. There's nothing she can't accomplish. It's a rarity to find talented people that possess a level professionalism like Bella. I find her follow up and drive toward success quite refreshing.  I wish more folks mirrored her ambition and the way she works.”
-Damien Cornwell, director of operations for 93.3 FM, WJOB   

“Men are dominant [in the DJ business] but Jasmine is better than most men. It’s tough to have women come in and hold their own, but she does it very well. My following loves her. She’s very professional, classy and she has impressed me.”
-Troy Stallworth, former client, president of Gator   

“As founder of, I've had the privilege to work with some great artists and entertainers. Throughout 22 years booking talent, few have impressed me with their dedication to the craft and passion for music as much as DJ Bella J. She embodies hip-hop culture and it shows through her amazing shows. We are lucky to have her as part of our roster.”
-Maximo Patiño of November Talent